Projects and clients
Castalia has worked on a variety of projects, including launching channels, market studies, distribution strategies and content sales.
Some of Castalia`s most notable achievements are:
Mexicanal
- Created and developed a channel for Mexicans living and working in the US and Canada
- Managed the channel since its inception and developed a network with over 20 broadcast affiliates plus distribution on cable and DTH
BBC World News
- Created a distribution business for BBC World News channel in Latin America
- Managed sales and marketing continuously since 1998
TV Globo
- Closed affiliation agreements with most pay TV distributors in target markets
- Advised the top Brazilian broadcaster on its expansion throughout the Americas, Europe and Asia regarding pricing and packaging of their international channel
Alterna TV
- Created and developed an aggregation of 10 Hispanic TV channels for the US market on behalf of Satmex
- Concluded affiliate agreements and launches with most US distributors.
Smithsonian Channel
- Distribution business for Smithsonian channel in Latin America
- Managed sales and marketing.