June 16, 2017
MEXICANAL ADDS “LIGA MEXICANA DE JARIPEO PROFESIONAL” TO ELEVATE THE SPORT EXPERIENCE FOR VIEWERS
The original unscripted program captures Jaripeo events across the Mexican state of Morelia
MEXICANAL ADDS "LIGA MEXICANA DE JARIPEO PROFESIONAL" TO ELEVATE THE SPORT EXPERIENCE FOR VIEWERS
The original unscripted program captures Jaripeo events across the Mexican state of Morelia
ATLANTA, June 14, 2017 /PRNewswire-iReach/ -- MEXICANAL, the television network for Mexicans living in the USA, is adding Liga Mexicana de Jaripeo Profesiona (LMJP)l to its line up and VOD to provide viewers a more rich view and experience of Jaripeo, a popular sports among Mexicans and Hispanics overrall.
This fascinating series is set in Morelia, Michoacan, in Mexico, where Jaripeo (Mexican Rodeo) is a popular sport surpassed only by soccer and wrestling. This original production includes 13 HD half-hour episodes in its first season, featuring 77 riders, showcasing each rider's style and technique, and it is presented by anchor and Jaripeo expert, Luis de A and fellow commentators Raul Cisneros and Raul Alcala. MEXICANAL has included Jaripeo as part of its programming since its inception 12 years ago and continues offering this content as part of its linear and VOD programming.
For many Mexicans and Hispanics, Jaripeo is more than an important part of their heritage, it is a way of life. A tradition that is passed from generation to generation; where men test and prove their courage by riding these beautiful beasts," explained Luis Torres-Bohl, President of Mexicanal and parent company Castalia Communications. "That's why we are including this new production: We want to celebrate the brave riders and also elevate the viewing experience among our audience."
Watch a sneak peak HERE: https://vimeo.com/220050858
Tune in to watch "LMJP" on Sunday, June 18 at 8PM Pacific / 11PM Eastern.
About Mexicanal
Atlanta-based Castalia Communications and Mexico City-based Innokap, provides Mexicans living and working in the United States with news, information, entertainment, sports, music, and cultural programming from their hometowns. Connecting viewers with useful information, the network features original Mexicanal productions, as well as the best programming from affiliate broadcasters, independent producers and local access stations from regions across Mexico. Mexicanal is available on Comcast's Xfinity, Charter's Spectrum, AT&T U-verse, Mediacom , Frontier and Layer3 services. For more information, please visit www.mexicanal.com.
Media Contact: betti Ortega, Castalia Communications, 201-207-7823, betti@castaliacommunications.com